Long gone are the days where traditional vehicles of marketing such as television, radio, posters and flyers moved audiences to watch television shows and upcoming blockbuster movies. Today's marketing climate is very different. With the introduction of and quick adaption to digital marketing platforms such as Facebook, Twitter, Linked In, YouTube and other digital vehicles, entertainment marketing has gone viral...quickly!
Movie and television studios are using digital marketing platforms to post trailers and promos about upcoming productions and projects. They are using social media vehicles to reach millions of people at once to brand, market and promote for little to no cost. The industry has taken a grassroots approach to marketing and has found it to be immensely effective without adversely affecting the bottom line.
Independently financed and distributed films and television shows are reaching mass audiences through digital platforms. Without a lot of capital or distribution outlets, these projects are finding mainstream success simply by pounding the digital marketing pavement and garnering interest and exposure in their projects.
Artists are using digital marketing in record numbers to self-promote anything that they are doing. The use of this type of marketing keeps the artists in tuned and in touch with their fan base and introduces them to a new demographic of fans. Twitter and Facebook, specifically have kept artists relevant and have allowed the fans unprecedented access into the personal and professional lives of their favorite artists. With a simple, point and click artists are now able to effortlessly reach a fan base that they otherwise wouldn't have been able to before digital marketing.
Artists such as Tyrese are using social media to promote self-released albums and are posting videos of album release parties on their digital marketing sites...there seems to be no end to or limits to what can be accomplished through digital marketing.
Although the entertainment The industry is still attempting to more accurately calculate and assess how effective digital marketing in terms of dollars and cents, but be assured that as the digital landscape evolves and improves, the entertainment industry is playing close attention to ensure that they are able to take advantage of this new and seemingly permanent genre of marketing.
Movie and television studios are using digital marketing platforms to post trailers and promos about upcoming productions and projects. They are using social media vehicles to reach millions of people at once to brand, market and promote for little to no cost. The industry has taken a grassroots approach to marketing and has found it to be immensely effective without adversely affecting the bottom line.
Independently financed and distributed films and television shows are reaching mass audiences through digital platforms. Without a lot of capital or distribution outlets, these projects are finding mainstream success simply by pounding the digital marketing pavement and garnering interest and exposure in their projects.
Artists are using digital marketing in record numbers to self-promote anything that they are doing. The use of this type of marketing keeps the artists in tuned and in touch with their fan base and introduces them to a new demographic of fans. Twitter and Facebook, specifically have kept artists relevant and have allowed the fans unprecedented access into the personal and professional lives of their favorite artists. With a simple, point and click artists are now able to effortlessly reach a fan base that they otherwise wouldn't have been able to before digital marketing.
Artists such as Tyrese are using social media to promote self-released albums and are posting videos of album release parties on their digital marketing sites...there seems to be no end to or limits to what can be accomplished through digital marketing.
Although the entertainment The industry is still attempting to more accurately calculate and assess how effective digital marketing in terms of dollars and cents, but be assured that as the digital landscape evolves and improves, the entertainment industry is playing close attention to ensure that they are able to take advantage of this new and seemingly permanent genre of marketing.
http://www.youtube.com/watch?v=UdkBrAsHA3I
Social Media Marketing for Entertainers by Shawn McClonson
Social Media Marketing for Entertainers by Shawn McClonson
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