It is no secret that the entertainment industry is ever-evolving. The industry manages to not only stay abreast of current trends, but the industry is the leader in implementing and generating trends. To keep up with trends of this industry is a full-time job.
The industry's current trend is to use digital platforms to create content and distribute it to the general public. Social media sites have been instrumental in disseminating information, entertainment and advertisements. Over the past ten years, televisions, smart pads, kiosks, autos, and wireless devices have created many new media channels and platforms for the industry. The consumers constant crave for information faster and with more accessibility is insatiable and the industry works diligently to ensure that technology plays a vital role in supplying those demands to the public. Ten years ago, experts in the industry were forecasting that televisions would start to become obsolete, as consumers would be more interested in viewing content, "on the move", via computers, laptops, cell phones and other mobile technological devices (globalfuturist.com).
Marketing and technology are the two critical components that are needed in this industry as well as to an entrepreneur in this market. These are two areas that the industry has mastered and has led the charge, showing other industries the way to reach target markets quickly, seamlessly and more cheaply.
The future of the industry is just as exciting and optimistic. Now that the industry has mastered how to market and provide information to the public through technology, the focus is now on content and its distribution. Content will soon be in the hands of the consumer as opposed to the companies that generally produce content. In fact, as you can clearly see from platforms such as YouTube, Facebook, Viddler, etc., consumers have begun to control the content. Many projects from television and movie studios are ideas that are directly associated with content that has been created by consumers and have gone viral or captured the attention of the industry's power players.
The trends in this industry are perpetual and constantly changing. One aspect that will never change is the industry's ability to grow, change and lead the world with innovative and relevant trends, while staying connected with its target market...the public.
http://www.globalfuturist.com/about-igf/top-ten-trends/top-ten-entertainment-trends-for-the-21st-century.html
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